From the AP article: Justice Wants Info on Adobe Acquisition
"Adobe wants to combine the Acrobat document-sharing program with Macromedia's Flash software for creating and viewing interactive content on Web sites."
If I'm reading this correctly and we can expect a bloated, sluggish application combining the Acrobat Reader and Flash (and of course the Yahoo Toolbar), I can imagine those Flash penetration figures plummeting like they went over Niagra Falls in a barrel.
Now, if the Acrobat Reader would just disappear from the web and we got a newly branded Adobe Flash Paper as the tool targeted for document presentation on the web, that would be interesting. The reader could be relegated to internal corprate usage and help maintain that Adobe image as an enterprise player.
We know that very similar documents can be prepared in either FlashPaper or PDF (thank you CF). Maybe Acrobat could be changed to allow the creation of both formats.
If on the other hand we get the first scenario, I think that will do some serious dammage to the newly coined "Flash Platform" before it really gets out of the gate (marketing wise, that is).
A lot of people think being big is a really good thing. It lets you compete with Microsoft. On the other hand, being big makes Microsoft want to compete with you.
I wouldn't be suprised if Bruce Chizen is the next Carly Fiorina. He'll be more than happy to take his multi-million dollar severance package and then take a position with Coke or Nike. The next ceo to take the helm will of course have to trim the fat (15,000 hp layoffs) and "reposition" the company.
It's a shame that more companies aren't run like SAS.
Sorry for the negativity, but I just have no confidence in Adobe's ability manage a campaign against Microsoft, develop good web technologies or keep their products affordable. I'll be very happy if I'm wrong.